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NY – ‘Trophy Boy’
New Single – ‘Trophy Boy’ – Out Now

“A prodigiously talented singer and songwriter” Guardian
“Up-and-coming star Ny has the talent to succeed on her own merits” Daily Mirror
“Ny is set to make a big impact this year” Female First
“Strikingly assured” Arjan Writes
“True UK Talent” Vertex FM & Vertex Magazine
North London’s Ny will release her new single, ‘Trophy Boy’, on X (via her own Dream Juice label, under exclusive license to Cooking Vinyl). Having toured the UK with Plan B this summer – with whom she’s also worked on the BBC’s Project Hackney – ‘Trophy Boy’ will follow the release of Ny’s summer single, ‘Music’; which was A-Listed by 1Xtra and Choice, playlisted by Kiss and picked up additional coverage from Radio 1, Vertex FM and SBTV (with over 700,000 video views). Following festival slots at Wireless and Guilfest, Ny is currently shooting her debut film role, more on which will be announced shortly.
‘Trophy Boy’ is a confident and infectious step up for Ny, mixing dance-inflected R&B with her effortlessly soulful voice. It’s a tongue-in-cheek role reversal on how women are frequently portrayed in Pop, and comes courtesy of a ridiculously mature twenty-two year old – who has already had a Top 5 hit (Ironik’s ‘Stay With Me’), and firmly paved her own career path.
Taught at home until she was ten, Ny emerged primarily out of London’s grime and pirate radio community, where she would sing jingles and help out on Freak FM wherever possible. Aged fifteen, she began working for a company organising Under 18s raves, where she met Ms Dynamite, who asked Ny to join her on tour; not to perform, but to watch and learn.
It is via this mentorship route that Ny has emerged full circle this summer, where she joined the likes of Plan B, Labrinth and Leona Lewis on Project Hackney: a BBC3 programme which taught a group of teenagers how to sing and make music in response to their local community, before performing for an audience of peers.
It’s an ethos that had further personal echoes for Ny, who lost her own musical mentor as a teenager: the well-known underground DJ, XL Bass, who was tragically murdered (“I think of him all the time,” says Ny. “I’ll never forget how he encouraged me and pushed me to do well”). The programme also gave Ny a chance to work again with her long-term friend Ben Drew (Plan B), with whom she toured extensively this summer – including a show at the Eden Project.
‘Trophy Boy’ is the brightest moment yet from a talent who has spent the last year or so building an impassioned following, all on her own terms. By the age of seventeen, Ny had already moved out of the family home, selling her mix-tapes around the West End for a fiver, and plugging her own songs to Radio (where Fearne Cotton and Chris Moyles became early champions, together with a Record of the Week slot on 1Xtra). Ny went on to support her best friend Tulisa and the rest of N-Dubz on an arena tour, before signing a deal that would allow her to release a debut album – ‘Who Is She?’ – via her own imprint.
It’s a record that touches on elements of dubstep, grime, house, pure pop and the general melting pot of UK underground/overground influences that have influenced Ny throughout her life. And despite all this, you sense she’s only just getting started.